Tell a story, captivate your audience and engage their mind.
Our children are 2 & 3. Every night before bed, our family sits down & reads a story. As I'm certain you're well aware of, toddler's have extremely short attention spans. We will tell them the same thing, a million times over throughout the day, yet as soon as we sit down to read a story, they are as still as can be, captivated by the characters in the book.
Walt Disney and Pixar have made billions off of storytelling. Brands like Airbnb and Nike have transformed their whole business around telling the story of their brand and customers.
When you give your audience content that they can relate with, your messages and products will resonate with them, and you'll connect with them on a personal level.
Our approach to content strategy hinges on storytelling and providing your customers with your "why" and connecting with them on a more personal level. By giving them a more persona-driven brand purpose, you will captivate them and engage their minds.