7 Social Media Best Practices You Should Incorporate Into Your Strategy
If you have attempted your hand at managing various social media accounts then you know the workload can be very daunting and frankly overwhelming. Between posting content, running ads, and responding to messages as quickly as possible, managing your accounts can be a full-time job. It’s even more overwhelming when you add in community management.
Thankfully, we offer, and partner with some amazing social media managers allowing you to get back to the things that make you money in your business, the things you are known for.
The two biggest problems we see businesses facing is that they either lack the time to manage all of their social media channels (or any for that matter) or they don’t have the knowledge or expertise to manage it well, using social media best practice.
And, since we know not everyone is in the market for a social media management team we put together a guide with 11 social media best practices you should incorporate into your strategy.
Social media is a 24/7 platform where users are always scrolling, liking, and engaging and you need the content if you want them to engage with you. The more consistently you post, the more engagement and new followers you will attract. You will notice a steady increase as algorithms change.
People respond to visual content significantly more than text. In fact, studies show that you remember 80% of what you see, 20% of what you read, and 10% of what you hear. Amazing right!? Include an infographic or illustration whenever possible, and be sure to verify the dimensional size requirements for each platform. Programs such as Canva & RelayThat are great for creating and a single image and converting it into the appropriate dimensions.
Engage with EACH comment. Social media is meant to be social. It’s where friends go to talk to their friends and “hang out” with their peers. If they are taking the time to interact with your brand, you owe them the interaction back. Responding will not only help your brand show up more on their feed but it will humanize you as well. Let’s face it, people buy from people so show them that you care.
Monitor Your Messages
If you have messages, respond in a timely fashion. Facebook is now reporting page response times to followers so make sure you stay on top of your messages (Instagram will likely follow suit). It makes for a bad impression when your response rate is less than ideal. If you can’t respond, consider hiring a social media manager to respond for you and worse case, put up an auto-response letting them know you’ll get back to them soon.
Share Relatable Topics
If you’re an makeup artist, you don’t have to share content that’s only related to makeup or your brand. It’s likely your audience is also interested in relatable things such as fashion and hair tutorials so share those as well. Make sure the topics align with your audience and you’ll add an additional layer of content.
Show your audience you’re an expert in your niche. Adding value is one of the easiest ways to show authority in your space and cut through the noise of the interweb allowing you to stand out amongst your competition.
Follow the $1.80 Strategy
This may be more of an Instagram strategy but it’s a great one, nonetheless. Gary Vaynerchuk’s $1.80 Strategy will help skyrocket your Instagram following and increase your brand’s authority. The strategy is as follows, “...leaving your personal .02 cents on the top 9 trending Instagram posts for 10 different hashtags that are relevant to your brand or business every single day. By the end, you haven’t just left your .02, but a full $1.80 of thoughts online in the specific category, niche or industry you want to become a part of.” For more information on this strategy check out Gary Vaynerchuk’s post HERE.
With the right message and strategy, you’re destined for success on social media. If you’re interested in seeing how we can help you manage your social media, contact us today. We use all of the latest best practices and are always following the trends and changes.